The healthcare industry is following in the footsteps of nonprofits, when it comes to putting social media to work for building community engagement and fostering better relationships.
Nonprofits understand the importance of building quality, lasting relationships for maintaining a base of supporters to embrace their many causes and fundraising campaigns.
“By utilizing social media to promote brand awareness, nonprofits have been able to build quality relationships by keeping followers engaged with frequent updates, and “late-breaking news”, distributed via Twitter, Facebook, YouTube, blogs, and more.”
Recent articles suggest that the healthcare industry is also beginning to realize the upside potential for social media sites that can strengthen the connection within the community for existing healthcare centers, patients, and physicians, while attracting new followers / patients.
“At a recent forum in Fort Lauderdale, Fla., 94 percent said they thought social media was necessary to increase consumer engagement.”
“What’s more, nearly 80 percent of those professionals said that their companies have Facebook pages and close to 60 percent said they had Twitter accounts.”
“For other industries, those latter two numbers would seem low. But healthcare, it appears, may finally be starting to catch up.”
“Social media is changing the nature of healthcare interaction, and health organizations that ignore this virtual environment may be missing opportunities to engage consumers.”
See on socialmediatoday.com