Payers push for patient engagement through games, mobile apps

See on Scoop.ithealthcare technology

Innovative health insurers are turning to consumer technology to encourage members to lead healthier lifestyles and thus improve margins.

 

A new report outlines 40 programs that use consumer technology such as social media, games and mobile apps to draw consumers to use health, wellness and disease-management programs.

 

The report finds that innovative health insurers increasingly are either building their own consumer-engagement applications or collaborating with technology developers to create such tools. A few payers, it says, have gone so far as to acquire software companies.

 

See on www.fiercehealthit.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s