Payers push for patient engagement through games, mobile apps

See on Scoop.ithealthcare technology

Innovative health insurers are turning to consumer technology to encourage members to lead healthier lifestyles and thus improve margins.


A new report outlines 40 programs that use consumer technology such as social media, games and mobile apps to draw consumers to use health, wellness and disease-management programs.


The report finds that innovative health insurers increasingly are either building their own consumer-engagement applications or collaborating with technology developers to create such tools. A few payers, it says, have gone so far as to acquire software companies.


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