Innovative health insurers are turning to consumer technology to encourage members to lead healthier lifestyles and thus improve margins.
A new report outlines 40 programs that use consumer technology such as social media, games and mobile apps to draw consumers to use health, wellness and disease-management programs.
The report finds that innovative health insurers increasingly are either building their own consumer-engagement applications or collaborating with technology developers to create such tools. A few payers, it says, have gone so far as to acquire software companies.
See on www.fiercehealthit.com