By utilizing technology, medical practices can begin to arm themselves to compete in the modern-day marketplace. three things doctors offices are doing to stay competitive:
Eliminating paperwork. This includes electronic medical records, which are a great way to empty out offices of space-consuming file cabinets while saving money on printer toner and paper. Electronic medical records allow for convenient storage and easy retrieval. A study published in Health Econ Policy Law in 2006 revealed that adoption of EMRs increases an office’s productivity by six percent each year. Another process that can be automated is billing, which can save money on postage, printing, delayed payments, and more. Kareo’s Cloud-based medical billing software has integrated electronic claims processing, streamlined collections processing, and patient scheduling.
Shared office space. Another benefit to eliminating paper files is more available office space. Because of this, some doctors are able to team up with other medical practices to share office space. This allows all doctors to share the same front office staff, pooling resources to pay for these workers. The ability to have one central check-in desk also saves on office space.
Using social media to get referrals. Today’s marketing efforts have gone online, with many medical professionals turning to social media to network. Traditional social media sites like Facebook and Twitter are important, as always, but a social media site targeted specifically to healthcare professionals, Doximity, may be more useful. Doximity allows medical professionals to interact with each other, getting in touch with former classmates and colleagues. The site says that more than 80% of American physicians have a message waiting for them at registration. Doximity provides a great way for doctors to get referrals from colleagues, as well as provide referrals.
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