Evaluating the Impact of SMS on Behavior Change

See on Scoop.ithealthcare technology

The objective of the study was to test the “efficacy of short message service (SMS) reminders on adherence to Antiretroviral Treatment (ART) among patients attending a rural clinic in Kenya.”  

 

The results of the subsequent statistical analysis reveal that “53% of participants receiving weekly SMS reminders achieved adherence of at least 90% during the 48 weeks of the study, compared with 40% of participants in the control group. Participants in groups receiving weekly reminders were also significantly less likely to experience treatment interruptions exceeding 48 hours during the 48-week follow-up period than participants in the control group.”

 

Interestingly, ”adding words of encouragement in the longer text message reminders was not more effective than either a short reminder or no reminder.” Furthermore, it is worth noting that “weekly reminders improved adherence, whereas daily remin-ders did not. Habituation, or the diminishing of a response to a frequently repeated stimulus, may explain this finding. Daily messages might also have been considered intrusive.”

 

In sum, “despite SMS outages, phone loss, and a rural population, these results suggest that simple SMS interventions could be an important strategy to sustaining optimal ART response.” In other words, SMS reminders can serve as an important tool to catalyze positive behavior change in resource-limited settings. Several insights from this study are going to be important for us to consider in our PeaceTXT project. So if you know of any other relevant studies we should be paying attention to, then please let us know. Thank you!

See on irevolution.net

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s