Traditionally, a physician’s reputation was best established and passed along by word of mouth. Discussions among friends or at church, sporting events or civic groups often provided the information necessary for potential patients to choose a healthcare provider. Today, most patients and consumers of healthcare get information about medical conditions and physicians online.
Some studies have shown that nearly 80% of today’s consumers go online first when evaluating a medical provider. Information (whether accurate or not) is consumed and perpetuated at a light-speed pace and it is often difficult to keep up with your own digital presence. Physicians must actively manage their online reputations or suffer the consequences of an unfair and unfounded digital reputation. In my world, online reputation is critical. Cyberspace is where my patients and customers are, where they go first and where I need to be.
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