The “ROI” of a Social Presence in Healthcare

See on Scoop.ithealthcare technology

The conflict continues, what is the true ROI of a new media presence in healthcare?It exists,it’s measurable and @chrisboyer can tell you precisely what those numbers are… i could too.BUT… my TRUE “ROI” is about educating people, humanizing my presence and making healthcare more social.


Sadly, many MDs are led to believe that a few posts on Twitter and FB will bring in droves of patients… in that instance, your hypothesis is true — and I also agree that a digital or new media presence is not right for everyone. But I respectfully disagree on many other points….

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