Social media has mostly been talked about in the negative when it comes to hospitals and healthcare organizations.
Data breaches – Confidential records, with personal info like Social Security numbers, leaked to the public. Doctors talking about patients on unsecured iPhones and other devices.
It’s all happening, for sure. But some good things are happening too, when it comes to social media and the healthcare world.
According to Rebecca McNeil, educational content manager, healthcaresource.com, “Hospital marketing and HR departments seem to have embraced social media right away, specifically Facebook and Twitter,” she said in an interview. “It’s a customer-service-driven industry so these platforms are a great way to engage current and prospective patients.”
Social media even gets high marks from the public relations side of the house. A story at prdaily.com showcases 20 hospitals that use it well, including Mayo Clinic, where patients can connect online with each other, to Rush University Medical Center in Chicago, where doctors blog and were even able to share updates with readers and patients on the relief efforts that followed the earthquake in Haiti in 2010.
See on www.healthtechzone.com