Experts at a Blueprint Healthcare IT discussion last week warned that the Field of Dreams strategy of “build it and they will come” won’t necessarily work when it comes to physician adoption of a health information exchange (HIE).
Lack of physician usage of an HIE portal was the No. 1 pitfall when it came to HIEs that was mentioned in the webinar, “Top Ten Ways an HIE Can Go Wrong”. Many organizations believe incorrectly that physicians will naturally use an HIE if it is built, so not enough attention is paid to incorporating HIEs into physician workflow to garner adoption, says John Moore, founder and managing partner, Chilmark Research, a Cambridge, Mass.-based analyst firm focusing solely on the healthcare IT market. He emphasized being clear about the goals of the exchange and doing the necessary strategic planning to drive technology architecture and vendor roadmap decisions.