With research showing that patients, or healthy cyborgs (see http://healthystartups.com/founders-blog/2011/11/10/the-rise-of-healthy-cyborgs.html), are going online seeking information to spark discussions with their trusted health professionals, and some research showing that 4/5 people search online for health information, it’s time for doctors to fight back…
The trap for healthy cyborgs
The 0s and 1s revolution means that we now have access to more information than at any time in our history. But, how much of the health information online is trustworthy? A 2010 study conducted in the United Kingdom found that only 39 percent of sampled health websites provided accurate information. The large volume of dubious online health information provides a unique opportunity for medcial professionals to creat a new role for themselves in the information economy.
See on healthystartups.com