Research from Chao Liu and colleagues from Microsoft Research shows that the first 10 seconds of a page visit are critical for users’ decisions to stay or leave. If you convince the user to stay for half a minute, he will likely stay much longer.
Likewise, a hospital’s first impression either wins over a skeptical patient or turns him away. Your community hospital website provides that first impression, so in discussing the website redesign, continually ask:
What information is important/relevant to the patient?
What will ensure a good user experience for the patient? Is the layout intuitive?
What do I want my patient to do? (Sign up for a newsletter? Download a PDF? Make a phone call?)
Here are three tips for making a good first impression on your hospital’s website: