3 tips to design a killer website for your hospital | Articles | Main

See on Scoop.ithealthcare technology

Research from Chao Liu and colleagues from Microsoft Research shows that the first 10 seconds of a page visit are critical for users’ decisions to stay or leave. If you convince the user to stay for half a minute, he will likely stay much longer.

 

Likewise, a hospital’s first impression either wins over a skeptical patient or turns him away. Your community hospital website provides that first impression, so in discussing the website redesign, continually ask:

 

What information is important/relevant to the patient?

What will ensure a good user experience for the patient? Is the layout intuitive?

What do I want my patient to do? (Sign up for a newsletter? Download a PDF? Make a phone call?)

Here are three tips for making a good first impression on your hospital’s website:

 

source: http://www.healthcarecommunication.com/Main/Articles/9174.aspx

See on www.healthcarecommunication.com

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