The Doctor’s Digital Path to Treatment

See on Scoop.ithealthcare technology

Google partnered with Manhattan Research and fielded over 500 practicing physicians to understand their digital adoption across devices and media channels. Further, we wanted to learn whether their digital learnings impact their patient treatments. Here are some highlights from the study:


Physicians perform an average of 6 professional searches a day.

68% of physicians are prompted to use a search engine because a patient seeks more information during a consult.

84% of physicians search on condition related keyword terms.


Only 17% search on pharmaceutical manufacturer terms.

One in three physicians click on sponsored listings.

See on


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s