Podcast Interview with Howard Luks, MD on Social Media in Healthcare. Dr. Luks blogs, Tweets and engages patients through social media. Here is his recent interview.
About using social media to increase patient engagement, healthcare du jour these days, and drive new business. Dr. Luks is quick to point out that entering the social media arena was a natural process for him, the marriage of technology with his natural inquisitiveness and sociable nature. When he discovered patients liked what he had to say on his blog, on Twitter and on Facebook the light bulb went off. He began tracking new patient conversions through his efforts of “humanizing his practice.” It has been a mission for him ever since to educate other physicians on why they need to be part of the healthcare discussion happening through social media channels.
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