Hospitals mine for patient customers on the Web

See on Scoop.ithealthcare technology

Think it’s creepy how specific Facebook ads are to you? Does Google seem to know exactly what you are thinking?


Hospitals are leveraging that technology for digital marketing campaigns that are highly targeted to specific types of patients, Kaiser Health News and Philadelphia Inquirer reported.


Although less than 150 of the nation’s 6,000 hospitals use Google and Facebook to market services, that number is expected to grow, according to Rob Grant, executive vice president of hospital consulting firm eVariant in Simsbury, Ct.

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