Hospitals mine for patient customers on the Web

See on Scoop.ithealthcare technology

Think it’s creepy how specific Facebook ads are to you? Does Google seem to know exactly what you are thinking?

 

Hospitals are leveraging that technology for digital marketing campaigns that are highly targeted to specific types of patients, Kaiser Health News and Philadelphia Inquirer reported.

 

Although less than 150 of the nation’s 6,000 hospitals use Google and Facebook to market services, that number is expected to grow, according to Rob Grant, executive vice president of hospital consulting firm eVariant in Simsbury, Ct.

See on www.fiercehealthcare.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s