Researchers look to online social networks for public health tools

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Researchers at the University of Southern California are looking into how Facebook and Twitter can play a part in promoting healthy behaviours.


“If I want to go into a high school and change physical activity or other obesity behaviors, I have to understand there are cliques and subgroups of students that exhibit different risks,” said head researcher Thomas W. Valente.


Valente notes that previous recent research on social networks has shown that people can be influenced by their networks to adopt new behaviors, and he told Relaxnews that investigating Facebook and Twitter’s roles in that is part of what he is investigating.


Valente and his team published an analysis on July 6 in the peer-reviewed journal Science that focuses on social networks and their influences. The goal of the project was to compile a collection of methods that public health advocates can use to stimulate changes in behaviour. While marketing and business areas have looked into Facebook and Twitter to research how social media influences behaviour, Valente says his research is the start of bringing the public health sector into the fold.

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