Code to bar pharma industry from luring doctors with gifts

See on Scoop.itHealthcare in India

The Centre is likely to bring a mandatory code to bar the pharmaceutical industry from inducing doctors with gifts and hospitality.


The move seeks to end the skewed legal regime in which a mandatory code makes it illegal for doctors to accept “favours” from the pharmaceuticals industry but there is no such deterrent for drug makers from offering inducements to medical practitioners.


According to sources, the department of pharmaceuticals in the chemicals and fertilizers ministry has called the industry, health ministry and revenue department on July 18 to discuss the marketing practices to be enjoined upon drug-makers.


While a “voluntary code of marketing practices for Indian pharma industry” has been in discussion for some time, sources said the move appeared drifting towards mandatory “don’ts” at par with the ones for doctors.

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