Rich Meyer recently undertook a design initiative to gain an insight into how consumers are using social media for healthcare information and decisions. Here he shares his findings.
Over the last two months I had the chance to design and implement a qualitative research initiative designed to better understand how consumers are using social media for healthcare information and decisions. The research consisted of consumers who have searched for online health information within the last 3–4 months and varied in demographics.
Here are some of the key findings.
The search for health information is triggered by either health concerns of a patient or health concerns of a family member. Even people who believe they are in really good health do not proactively search for health information. It is usually driven by some type of trigger with the most saying they go online because of a concern (i.e. pain, problem) or because they are caregivers for a family member that is having problems.
See on www.pharmaphorum.com