The EMR market in the US has entered a new phase now that people start looking past Phase 1 of the Medicare EHR Incentive Program. The early EMR adopters have pretty much been picked up. As with any software product, that means a harder sales process to the non-early adopter customers, and the replacement market starts to become important.
What happens now to the EMR market in mid 2012?
Courtesy of Michael Lake’s monthly HIT Trends update, I came across a June 2012 KLAS report titled Ambulatory EMR Perception 2012: Market Splitting Under Adoption Pressure, which addresses this question. It turns out that the EMR market is following established patterns in the software business:
Replacement of EMRs constitutes up to 50% of the deals. This is an increase from 30% last year.
Allscripts, GE and McKesson are the most replaced vendors. Most cited reason for replacement is product performance, at 44%.
There is a democratization in the small practice market. 88% of the new buyers in this segment consider solutions that are not the leaders. These buyers emphasize cost and usability rather than dominant market share.
See on internetandcare.blogspot.fr