Build a relationship with your patients through video.

See on Scoop.ithealthcare technology

four ways to use video to promote your hospital:


1. FAQ


A video can make your frequently asked questions an engaging and personal piece. It is a great way to reach out to patients, provide them with solutions and begin a relationship with them.


2. Patient testimonial


In a world of corporate advertising, a video of another patient with a similar condition can be very powerful. Testimonials show actual people with real problems and hope.


3. Video tour


Online virtual tours allow patients to experience the environment before ever stepping foot into a hospital hall. As of August 2010, an estimated 108 million Internet users viewed a web-based tour, according to PEW Research Group study.


4. Corporate interviews


We can also use video for internal communication. A video or live cast of a senior leader is a polished and controlled medium to deliver a confidential or complex message to a large number of employees.

The b-roll can be edited to illustrate the correct amount of facts, sincerity and personality.


In a world where people remember 10 percent of what they read, 20 percent of what they hear and 80 percent of audiovisual, video is a powerful marketing tool.



See on


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s