Effective communication of health messages to a wide range of populations is a key public health strategy for preventing disease.
Unfortunately, the vast majority of good-quality health information materials—such as websites, flyers, and patient handouts—in the United States are available only in English. Communication efforts frequently do not reach diverse populations because of language barriers. Design of effective health promotion materials for linguistically diverse populations requires careful development of key messages, as well as evaluation and feedback from target communities.
Most methods that require recruitment of participants to develop and test multilingual health messages are both costly and time consuming . We report here on the use of crowdsourcing to gather quick feedback on health promotion materials from English-speaking and Spanish-speaking populations in an inexpensive and efficient manner. The specific advantages and challenges of using this technique for health communications research are explored.
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