Many doctors do not fear social media because of HIPAA concerns, but because social amplifies how you are perceived in real life. Be social.
As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products, and improve the quality and efficiency of their lives.
Businesses will be rewarded for building better products – ones that are personalized and designed around people. We have found products that are “social by design” to be more engaging. ~ Mark Zuckerberg, CEO, Facebook
Are you social? Do you genuinely like people? Many physicians do not fear social media because of HIPAA concerns. The real reason some doctors fear social media is because social amplifies how you are already perceived in real life. If you are a “jerk”, guess what? You will be a bigger jerk on social media, and you can no longer hide. You need to first “be social.”
See on www.howardluksmd.com