Is gamification the next big initiative for health care marketing?

See on Scoop.ithealthcare technology

If the word “gamification” is new to your health care marketing vocabulary, you might want to take note. Admittedly it’s an invented word, and an umbrella term for many aspects of games and game playing.


But many authoritative thought leaders see the use of educational and online games as a significant influence in society that’s fast becoming mainstream. And it just may become a line item in your next marketing plan.


For the professional practitioner, hospital marketing team and health care corporations, elements of game playing are becoming a valuable tool for health care delivery systems and patient communications.

According to a new Pew Internet & American Life report, “Gamification has emerged as a way to describe interactive online design that plays on people’s competitive instincts and often incorporates the use of rewards to drive action.”


The Pew Future of Gamification report predicts “the use of game mechanics, feedback loops, and rewards will become more embedded in daily life by 2020.”

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