A Gentle Appeal to Healthcare Social Media Thought Leadership

See on Scoop.ithealthcare technology

It takes courage to live a life of consistent integrity. Owning the occasional ‘wreckage of one’s presence’ (you know when things don’t go your way or as planned) can at times be an emotional and intellectual stretch. After all, we do live in a society that often embraces the transfer (vs. ownership) of one’s ‘guilt’ to another party. Whether you call it proactive risk management or ‘socio-pathetic’ behavior the common denominator is to distance oneself from the consequences of ‘failure’ or disappointment.


Let’s be real, we all have obligations including financial, professional, family, community, etc. Yet in our busy and challenging lives especially in a trying, somewhat unstable, and paradigm shifting digital economy honoring Sinclair’s challenge is a worthy reflection:


It is difficult to get a man to understand something, when his salary depends on his not understanding it.


More recently and perhaps best expressed by Steve Jobs’ legendary challenge to John Sculley, the then President/CEO of PepsiCo:


Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?


The same sensibilities if not value proposition choices remain with us today. If anything the stakes have gotten considerably higher.


Our ‘healthcare borg’ is failing many. It’s unrestrained appetite and unaccountable under-belly are no longer limited to internal esoteric debates among health policy wonks or healthcare leadership. The entire US economy is now at stake. So the question if not challenge I offer to the healthcare social media talent pool is:


what are you doing to advance the triple aim?



See on acowatch.wordpress.com


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