Prescribable Mobile Apps Huge Threat for Pharma

See on Scoop.ithealthcare technology

With the proliferation of mHealth apps, it was only a matter of time before healthcare providers would start prescribing apps as soon as apps proved to be as or more effective than prescription drugs.

 

Happtique, a mobile health application store and app management solution startup will launch a trial of mRx™, the first program to enable physicians to prescribe mHealth apps to patients. You could call it an “app formulary” that complements (and competes) with a traditional drug formulary.

 

Anecdotal evidence has circulated that some apps have been more effective at addressing some chronic conditions than drugs. As more hard data is available, this represents a major threat to lucrative drug franchises.

See on www.forbes.com

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