Healthcare social media a ‘moral obligation’

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As social media continues to grow as a communications medium, so too does its impact in healthcare. According to a report published today by consulting firm PwC, patients increasingly are turning to social media sites such as Facebook and Twitter both to find and share medical information. What’s more, of 1,060 surveyed consumers, 45 percent said that information obtained via social media could impact their decision to get a second opinion.

“Business strategies that include social media can help health industry companies to take a more active, engaged role in managing individuals’ health,” the report authors said. “Organizations should coordinate internally to effectively integrate information from the social media space and connect with their customers in more meaningful ways that provide value and increase trust.”


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