“Social media is changing the nature of healthcare interaction, and health organizations that ignore this virtual environment may be missing opportunities to engage consumers.”
That was the very ominous and foreboding opening line from a press release announcing the findings of a report done by the Health Research Institute (HRI) at PwC US.
Anytime I see the words “engage” and “missing” I am automatically intrigued because as we all know it’s all about engagement: how to get engaged with your customers, how to stay engaged with your customers and how to ensure they stay engaged with you.
The report compared the social media activity of hospitals, pharma companies and health insurers to that of community sites and as you can see there is no comparison as community sites had 24 times more social media activity than corporate sites.
This is very significant as the report aptly points out in that it has serious implications for “businesses looking to capitalize on social media opportunities.”
See on www.business2community.com