The medical industry has developed a certain comfort level with the first generation of social media sites: Facebook, YouTube, Twitter and LinkedIn. A second wave – including Pinterest, Google+ and StumbleUpon – offers hospitals, medical device and pharmaceutical companies a new set of tools for building a social media strategy.
The picture-driven Pinterest made Internet history recently by rocketing to 10 million subscribers in just under two years, and has already surpassed all of the original four except for Twitter for referral traffic. The majority of users are early adopters of social media, women in their 20s and 30s who are sharing pictures in categories ranging from beauty and fitness to science and nature.
“[Pinterest] is fascinating,” said Brendan Gallagher of Digitas Health. “It’s social commerce cleverly disguised as an aspirational visual scrapbook,” referring to Pinterest’s deal with Skimlinks to generate revenue.
Users can upload images directly to a particular “board” or use a toolbar widget to “pin” an image from a blog post or web page. The software automatically imbeds a link in the image, making it easy to find that recipe, pair of shoes, or infographic again. Although there is a considerable retail component to Pinterest through links, there could be room for much more than that. Users can follow a board, repin images to their own collections and like individual pins.
See on medcitynews.com