Social Media seems a total disconnect from criteria for meaningful use of electronic medical records and the ability to qualify for incentive funding by Medicare. Well, guess again. One of the Meaningful Use, stage II requirement is digital inclusion of patient involvement in access to electronic portals, and medical data.
Not only does Stage II of Meaningful Use call for patient portals and the like, it will require enticing patients to use them.
This is where Social Media becomes almost essential to a medical practice. “The ‘empowered patients’ respond to this type of marketing – they don’t even pay attention to traditional media. They are the influencers. As Stage 2 of Meaningful Use comes out and providers are required to activate patients online, they’ll need to grab the empowered patients they already have and turn those folks into evangelists.”
See on healthworkscollective.com