See which age groups are most likely to talk about their health care experiences on a social media channel.
As we are all becoming aware, there is not a place to hide when it comes to social media. Even if your organization isn’t using social media, people are having conversations about you…without you. The health care industry is no exception, even though there continues to be a patient privacy issue within platforms like Facebook and Twitter.
In a recent study released by PricewaterhouseCoopers surveying 1,060 U.S. adults, 42 percent of consumers have used social media to access reviews of treatments or physicians while 25 percent have posted about their health experience.
When broken down by age, 54 percent of people between the ages of 18 and 24 and 41 percent of people between the ages of 25 and 34 post about their health care experiences on a social media channel, while only 14 percent of people aged 35 to 44 use social media to communicate about their health care experiences.