As the Internet has become the medium of choice for researching health information, social media has become an important part of how your medical practice gets found online. In today’s social media-connected, content marketing rich environment, doctors who are not using social media as part of their marketing strategy are missing out. This article will give you an overview of why and how you should brand and market your practice online, along with examples of those physicians who are leading the way with social media marketing.
But first, what exactly does “branding” mean?
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. (Business Dictionary.com)
There are many elements which make your brand more readily identifiable, ranging from tangibles like your logo, tagline and promotional materials to the more intangible – how telephone calls are answered in your practice and how you are perceived by your patients. Doctors position themselves in the healthcare market by speciality, but also by the quality of their work, their reputation, and as an acknowledged expert on specific medical conditions.
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