Social media “likes” healthcare: From marketing to social business

See on Scoop.ithealthcare technology

With one half of health industry executives saying they are concerned about how to integrate social media data into their business strategy there is a recognition social media presents a significant industry challenge.


Social media is changing the nature and speed of health care interaction between consumers and health organizations. This in-depth HRI report dives into what some of the largest health care companies are doing in and with social media. The report’s findings are based on a survey of more than 1,000 consumers and 124 health care executives. Click below to see a snapshot of social media activity on community sites and health company sites.

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