Health Gaming and the Power of Social

See on Scoop.ithealthcare technology

Americans love to play video games. In 2010, the gaming industry generated more than $25 billion in revenue on digital games, which includes software and content sold for home-based consoles, portable gaming, and digital and social games, according to market research company the NPD Group. In the same year, 72% of American households reported playing computer or video games.

As the gaming industry has grown, so, too, has an interest in harnessing the power of play to help consumers improve their health. Finding entertaining ways of getting people to eat a healthier diet, exercise more or keep track of and treat chronic illness is becoming big business.

“It’s clearly a growing market,” said Bill Ferguson — editor-in-chief of the Games for Health Journal: Research, Development, and Clinical Applications, a new peer-reviewed journal dedicated to game technology that improves physical and mental health and well-being.



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