In the last seven years, YouTube has become the most compelling social site for video sharing. According to Katrina Radic with Branding Magazine:
“YouTube claimed 60 hours of uploads per minute and 4 billion views per day. That’s up 25 percent in the past eight months and the equivalent of more than half the world’s population watching a video every day.”
YouTube created a funny little site called onehourpersecond.com to visually illustrate the effects of these statistics (Be sure to check it out – it’s a lot of fun to watch!)
When done right video and healthcare content marketing work together perfectly. Hospitals come across as being sincere and helpful, wanting to help people solve their most personal heath problems, when they use video to tell compelling stories.
Another reason why YouTube is a great platform for healthcare marketers is because they can easily minimize their engagement risk and focus on offering content that has value to the end user.
See on socialmediatoday.com