Protect Your Clients: Social-Media Tips for the Heavily Regulated | Guest Columnists – Advertising Age

See on Scoop.ithealthcare technology

Companies in heavily regulated industries, such as financial services and pharmaceuticals, are looking for safer social-media options. While the promise of real-time engagement with customers is appealing, social presents regulatory challenges. Ad agencies must arm themselves with the proper information to help clients find the right balance between the creative use of social platforms and the security and controls required to meet complex compliance demands.

 

How can you best support even your most regulated clients and reduce the risks associated with social-media activities? Let’s explore the two most critical steps.

See on adage.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s