The public is using social media to find answers to their health wants, needs and preferences, according to a US study by PwC.
The consultants surveyed over 1,000 people and found that one third used social media sites like Facebook, Twitter, YouTube and online forums for health-related matters.
Specifically they sought medical information, tracked and shared symptoms, and broadcast how they felt about doctors, drugs, treatments, medical devices and health plans.
Kelly Barnes, US health industries leader, at PwC said: “Health organisations have an opportunity to use social media as a way to better listen, participate in discussions and engage with consumers in ways that extend their interaction beyond a clinical encounter. Savvy adopters are viewing social media as a business strategy, not just a marketing tool.”
See on www.pmlive.com