It seems like every week, a hospital proudly unveils a new mobile app. But before you go and hire a mobile developer, ask yourself: Will a mobile app provide real value to users and will it advance your hospital’s marketing and/or clinical objectives?
It’s not enough to simply build a mobile app; people need to use it. It’s important to keep in mind that while there are thousands of iPhone apps currently available, only 5 percent are still used one month after downloading.
Will your hospital’s app provide enough useful information so that it will be one that people return to on a regular basis?