PwC Report: Consumers Use Social Media for Healthcare Advice

See on Scoop.ithealthcare technology

A new report by PwC found consumers are increasingly turning to social media websites like Facebook and Twitter to find answers to their healthcare concerns, and that this frequently results in seeking out second opinions for previously diagnosed problems.


The PwC Report, titled “Social Media ‘Likes’ Healthcare”, includes results of a social media survey of 124 members for the eHealth Initiative carried out by its Health Research Institute (HRI), which revealed that 80 percent of healthcare companies were using social media and had a presence on social media websites.


The eHealth Initiative (eHI) is a national organization launched more than ten years ago that focuses on healthcare information and technology with a mission to “drive improvement in the quality, safety, and efficiency of healthcare through information and technology.”

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