Every day it seems that we read about the launch of a new startup or technology application claiming to disrupt and reinvent the health care system.
For new products to impact health and health care outcomes, we must find a way for them to be adopted by physicians, patients, health care institutions, third-party payers, and regulatory agencies. This will require entrepreneurs and institutions to work together.
The majority of health startups today appear to be disconnected from the health care systems they are trying to change. In most cases, this seems to be by design. Entrepreneurs pride themselves on innovative thinking that is outside the established norms and models. To quote Einstein, “We can’t solve problems by using the same kind of thinking we used when we created them.”