Five ways pharma uses social media

Via Scoop.ithealthcare technology

Traditional pharma websites – sites – have generally been online for more than a decade. So the first step into social media tends to add to these sites with an equivalent presence on sites like YouTube, Twitter, Facebook and even, in some cases, Google+.


The social media accounts are usually run by the corporate communications team and, allowing for some variation in terms of conversational voice, tone, level of participation and type of information shared, generally concentrate on pushing out links to company information.


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